Marketing

In an increasingly interconnected world, brands are dependent upon marketing agencies to create winning strategies. According to The State of Social Media Marketing 2017, a new study by Simply [...]

At Lugris Communications, a full-service communications agency specialized in web design, content creation, SEO/SEM, online advertising campaigns and social media management, we believe the key [...]

Last week, Mike Templeman, a contributor to Forbes Magazine, boldly claimed that “content marketing doesn’t work.” Templeman, a content writer himself, contends that most brands are doing it [...]

Before Mad Man Don Draper, there was David Ogilvy, known as The Father of Advertising, who essentially drew the road map to modern content marketing. Born in England in 1911, Ogilvy began hawking [...]

Marketing and design should be a collaborative effort in the sense that both teams should agree on a uniform strategy. When marketing departments impose their singular vision on a design team, [...]